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Positioning & Messaging
Customer interviews, a one-page positioning doc, and website copy you can actually ship. Usually done in three weeks.
YLNMN is a marketing consultancy for small and growing companies. We take on a handful of clients at a time, do the positioning, demand and ops work ourselves, and leave you with a system your team can run without us.
Customer interviews, a one-page positioning doc, and website copy you can actually ship. Usually done in three weeks.
Outbound, content and paid run as one weekly loop. We set the targets with you, run the experiments, and kill what doesn’t work by Friday.
A CRM that stays clean, one dashboard the founder reads, and a stack that costs less than your coffee budget.
We read everything: CRM, analytics, past campaigns, the last 20 sales calls. You get a short written diagnosis, not a deck.
Output: diagnosis memoOne target, one primary channel, a weekly experiment calendar and the numbers we’ll be judged on.
Output: sprint planWe do the work in your tools. A 30-minute call every Monday, a two-paragraph update every Friday.
Output: weekly notesPlaybooks, templates and a hiring brief if you want to bring it in-house. Most clients extend; none are locked in.
Output: playbookFrom 15 to 36 qualified demos a month, with the same two SDRs and no new tooling.
Spend stayed flat. Orders rose because we stopped paying for traffic that never converted.
One CRM, one analytics tool, one dashboard. The founder now spends 45 minutes a week on marketing instead of a day.
Two weeks. We read everything and tell you what to stop, start and fix.
Twelve weeks, one channel, done by us inside your tools.
Two days a week of senior ownership for teams not ready to hire.
Seven free tools, one spreadsheet and a Friday habit. Why we stopped recommending anything with a sales call.
Read the note →Positioning changes beat channel changes every time. Paid only worked after the landing page did.
Read the note →The template we send before every first call, and the three questions founders usually skip.
Read the note →[ Next step ]
Bring your numbers and your current plan. You’ll leave with three things to change this month, whether or not we work together.